Both brand marketing and content marketing are powerful strategies that can be used to market your website online. They both have their strengths and advantages. Below, we will go over what these benefits are and how they can help your website thrive.
The Impact of Brand Marketing
When a customer lands on an e-commerce site, the first thing they will look for is the price of the product. It also looks for clues that speak to the quality of the product and they will consider how much they trust the brand that is selling the product. This is called comparison shopping. Customers hop in and out of competing sites in order to find the best deal they can find.
Price is not the only deciding factor in this process. One of the other things they will consider is how much they trust the brand. This is where brand marketing comes in.
Brand marketing helps to familiarize the customer with your brand. The goal of this is to increase the visibility of the brand and improved the way customers view it. The more favorably customers view the brand; the more likely they will be to spend their money there.
A site like Amazon.com, for example, will always be able to outsell a competing site because of the brand familiarity they have with shoppers. Shoppers know they can trust Amazon as soon as they see the domain. Therefore, they will not only be more likely to make a purchase through Amazon over another site, they will even pay more to do so. This is where brand marketing can really pay off.
The Impact of Content Marketing
These days, users actively avoid and ignore traditional advertising. They skip over commercials and video preview ads, they completely gloss over any textual ads, and they will leave a site altogether rather than deal with an in-page pop-up ad. When it comes to advertising online, ads are not the most efficient way to go about it.
This is where content marketing comes in. Content marketing allows you to advertise your website through content that the end user finds value in. This will keep them more engaged and interested in what they are reading. It will also point their focus towards your site specifically. This will increase the likelihood that they click through to your site when they come across one of these articles.
Content marketing involves the creation of a piece of content, most commonly on an article, and publishing it around the web. Ideally, you will want to publish these articles on websites and blogs that your target audience is already reading. This will make it easy to attract targeted visitors to your site.
The purpose of the content is to supply the user with an answer they are looking for. Within this article, you will insert the details of your website in the hopes that they will see and click through to it by the end.